Our credo begins with a determination to get to the essence of things—something that can never be achieved by borrowing ideas from others. We remain ambitious about what is possible, always asking whether there is a better way forward.

Value is created by acting promptly, not by waiting for perfect conditions. We hold to a steady axis of belief that is not swayed by noise or trends, and we trust in skills that can only be developed through sustained effort.

Comfort with the merely “ordinary” can quietly limit progress. We choose to value those willing to take risks, even when conventional thinking clouds the path ahead. What proves to be right is often complicated, tedious, and time-consuming. In the end, we believe happiness comes from helping others succeed.